On behalf of the Canadian government, we created Taste of Canada, an e-commerce-focused culinary diplomacy initiative with the goal of promoting Canadian culture and food in the German speaking countries (GSA). As such, Taste of Canada is an absolute lighthouse project to promote Canada's culinary arts worldwide.
We organized an extraordinary event on board the ship Cap San Diego in the port of Hamburg for the largest Finnish meat producer Atria. Buyers from the German supermarket chains EDEKA and REWE were invited to test the latest Atria products.
In order to raise the attention of journalists for the United Kingdom's booth at the world's most important wine fair, ProWein, we were asked to accompany the fair with a press campaign and thus generate attention for the extraordinary british wines and spirits made in the UK!